[{"data":1,"prerenderedAt":469},["ShallowReactive",2],{"nav-latest-post-en":3,"blog-post-agentic-commerce-prepare-delivery-en":9,"translations-agentic-commerce-prepare-delivery-en":444,"related-agentic-commerce-prepare-delivery-en":453},{"stem":4,"title":5,"category":6,"cover":7,"draft":8},"en\u002Fblog\u002Fagentic-commerce-prepare-delivery","Agentic commerce: get your delivery ready for AI agents","Trends","\u002Fassets\u002Fblog\u002Fcommerce-agentique-livraison-ia-ecommerce.jpg",false,{"id":10,"title":5,"about":11,"author":12,"body":13,"carriers":11,"category":6,"cover":7,"coverAlt":409,"date":410,"description":411,"draft":8,"extension":412,"faq":413,"featured":11,"meta":429,"navigation":430,"path":431,"seo":432,"seoTitle":433,"sources":11,"stem":4,"tags":434,"translationKey":442,"updated":11,"__hash__":443},"blog_en\u002Fen\u002Fblog\u002Fagentic-commerce-prepare-delivery.md",null,"maelle",{"type":14,"value":15,"toc":395},"minimark",[16,25,30,33,40,43,46,50,53,56,60,63,106,109,117,121,124,139,145,149,156,164,168,171,197,200,208,212,215,222,226,313,316,320],[17,18,19,20,24],"p",{},"A customer asks ChatGPT: \"an organic cotton hoodie, delivered by Saturday, free returns\". The AI searches the web, compares offers and shows three or four stores. ",[21,22,23],"strong",{},"To make that shortlist, publish shipping costs, delivery times and a return policy that are clear, identical across your site and machine-readable, then keep the promise, because the agent reads your reviews too."," Payment by AI can wait.",[26,27,29],"h2",{"id":28},"agentic-commerce-in-plain-terms","Agentic commerce in plain terms",[17,31,32],{},"An AI agent acts for the customer: it searches, compares, prepares a basket and, more rarely, places the order. The study published in September 2026 by KPMG and FEVAD, the French e-commerce federation, distinguishes the assistant, which searches and compares, the preparer, which builds a basket from the customer's preferences, and the executor, which acts under a mandate, with spending limits and validation.",[17,34,35,36,39],{},"In France, usage is taking off. According to a FEVAD and Odoxa survey published in February 2026, ",[21,37,38],{},"31% of online shoppers use generative AI for their online purchases",". They use it mainly before buying, to save time and compare products. At the moment of purchase, usage falls to 27%, and trust drops from 47% before the purchase to 30%.",[17,41,42],{},"The platforms have drawn their conclusions. In March 2026, OpenAI moved away from Instant Checkout, its in-ChatGPT payment feature: the customer discovers products in the conversation, then pays on the merchant's site. On Shopify, an order from ChatGPT goes through the store's usual checkout.",[17,44,45],{},"The battle therefore plays out before the visit, when the AI draws up its shortlist.",[26,47,49],{"id":48},"what-does-ai-compare-stores-on","What does AI compare stores on?",[17,51,52],{},"According to the KPMG and FEVAD study, the agent weighs offers on price, stock, returns, reviews and delivery times. Delivery times and returns land squarely on your shipping.",[17,54,55],{},"AI doesn't guess. \"Fast delivery\" gives it nothing to compare. \"Delivery to Germany in 2 to 3 working days, €4.90, free over €60\" lets it answer the customer in a hurry as well as the one looking for free delivery. And when the customer only sees three or four stores, one vague detail is enough to knock you out.",[26,57,59],{"id":58},"_1-put-your-delivery-promise-in-writing","1. Put your delivery promise in writing",[17,61,62],{},"On your delivery page, give numbers:",[64,65,66,79,89,95,101],"ul",{},[67,68,69,72,73,78],"li",{},[21,70,71],{},"Shipping costs"," by country or zone, plus the free shipping threshold if you have one. Our guide to ",[74,75,77],"a",{"href":76},"\u002Fen\u002Fblog\u002Ffree-shipping-threshold-without-losing-money","offering free shipping without losing money"," helps you set it.",[67,80,81,84,85,88],{},[21,82,83],{},"Preparation time"," (dispatched within 1 working day, Monday to Friday), kept separate from ",[21,86,87],{},"transit time"," (2 to 3 working days to Germany).",[67,90,91,94],{},[21,92,93],{},"The cut-off time"," for same-day dispatch.",[67,96,97,100],{},[21,98,99],{},"Delivery options",": home, pickup point, express, with the carrier's name.",[67,102,103],{},[21,104,105],{},"Countries served.",[17,107,108],{},"Then repeat the same values on your product pages, in your FAQ and in your store settings. An agent cross-checks its sources: 48 hours on the product page and 3 to 5 days in the FAQ sow doubt. According to the KPMG and FEVAD study, agents favour consistency and verifiability over prestige.",[17,110,111,112,116],{},"Finally, promise a delivery time you can also hold in December, at the height of peak season. To hold it, ",[74,113,115],{"href":114},"\u002Fen\u002Fshipping-platform","ParcelRush"," imports the orders from your store, generates labels in bulk and applies your carrier rules by country, weight or order value.",[26,118,120],{"id":119},"_2-make-it-machine-readable","2. Make it machine-readable",[17,122,123],{},"Alongside your pages, some agents rely on product feeds and structured data, invisible tags that describe your products and terms in a standard format.",[17,125,126,129,130,134,135,138],{},[21,127,128],{},"Structured data."," The schema.org vocabulary has tags for delivery (costs, destination, times) and for returns (number of days, fees, return method). Google lets you declare a global shipping policy and return policy at organisation level (",[131,132,133],"code",{},"hasShippingService"," and ",[131,136,137],{},"hasMerchantReturnPolicy","), then override them per product only for exceptions. On WooCommerce, PrestaShop or Wix, check that your theme or SEO plugin actually publishes these tags.",[17,140,141,144],{},[21,142,143],{},"Product feeds."," Shopify passes eligible stores' products to AI channels (ChatGPT, Google AI Mode and Gemini, Microsoft Copilot, Meta) through its agentic storefronts, active by default, via Shopify Catalog or, for Google, the Google & YouTube channel or Merchant Center. As of November 2026, the ChatGPT channel requires, among other things, a completed return and refund policy in your store settings and sales to customers in the United States, even if your store is based elsewhere. If you list your products on Google, fill in delivery and returns in Merchant Center too.",[26,146,148],{"id":147},"_3-turn-your-returns-into-a-selling-point","3. Turn your returns into a selling point",[17,150,151,152,155],{},"The return policy is one of the criteria the agent compares, and Shopify makes it mandatory for selling through ChatGPT. Customers check it too: according to DHL's E-Commerce Trends Report 2025, ",[21,153,154],{},"79% of shoppers in Europe abandon their cart if their preferred returns option isn't offered",".",[17,157,158,159,163],{},"State how many days customers have to return an item, what the return costs them, how to send the parcel back (pickup point, label provided) and how long the refund takes. In the EU and the UK, customers have at least 14 days to cancel an online purchase, so a more generous policy gets noticed. In ParcelRush, a return label can go in every parcel or be generated in one click on an order. Our article on ",[74,160,162],{"href":161},"\u002Fen\u002Fblog\u002Freturns-ecommerce-conversion-strategy","returns as a conversion strategy"," explains how to offer them without blowing up your costs.",[26,165,167],{"id":166},"_4-keep-the-promise-the-agent-reads-your-reviews","4. Keep the promise: the agent reads your reviews",[17,169,170],{},"The KPMG and FEVAD study points out that models also draw on customer reviews, forums, Reddit and the trade press. A \"parcel arrived a week late\" or \"no tracking\" on a review platform contradicts your delivery page, and the agent connects the dots.",[64,172,173,179,185,191],{},[67,174,175,178],{},[21,176,177],{},"Ship within the stated time",", even at peak.",[67,180,181,184],{},[21,182,183],{},"Send the tracking number"," as soon as the parcel leaves.",[67,186,187,190],{},[21,188,189],{},"Warn customers about a delay"," before they write to you.",[67,192,193,196],{},[21,194,195],{},"Reply to negative reviews",": your reply gets read too.",[17,198,199],{},"The study lists the inability to handle after-sales properly among the obstacles to full integration, from checkout to execution. Tracking, returns and customer service therefore stay in your hands.",[17,201,202,203,207],{},"In ParcelRush, the tracking number goes back to your store as soon as the label is created, statuses from all your carriers sync into a single view, and late or stuck parcels are flagged in your dashboard. More on the ",[74,204,206],{"href":205},"\u002Fen\u002Fdelivery-experience","delivery experience"," page.",[26,209,211],{"id":210},"payment-and-protocols-later","Payment and protocols: later",[17,213,214],{},"Agent payment, the protocols that connect AI to stores (ACP at OpenAI, UCP at Google and Shopify) and purchase mandates mainly concern platforms and major retailers. On Shopify, an eligible store has nothing to plug in for ChatGPT: its products go through Shopify Catalog. The study itself advises starting with uses that bring a visible benefit and a low perceived risk: search, comparison, post-purchase support.",[17,216,217,218,155],{},"For an independent store, the useful work right now comes down to the information you publish. For the market figures, see our breakdown of ",[74,219,221],{"href":220},"\u002Fen\u002Fblog\u002Feuropean-ecommerce-data-your-store","European e-commerce data",[26,223,225],{"id":224},"the-recap","The recap",[227,228,229,245],"table",{},[230,231,232],"thead",{},[233,234,235,239,242],"tr",{},[236,237,238],"th",{},"Information",[236,240,241],{},"Where to show it",[236,243,244],{},"Example",[246,247,248,259,269,280,291,302],"tbody",{},[233,249,250,253,256],{},[251,252,71],"td",{},[251,254,255],{},"Delivery page, product pages, store settings",[251,257,258],{},"€4.90 to Germany, free over €60",[233,260,261,263,266],{},[251,262,83],{},[251,264,265],{},"Delivery page, FAQ",[251,267,268],{},"Dispatched within 1 working day",[233,270,271,274,277],{},[251,272,273],{},"Transit time",[251,275,276],{},"Delivery page, structured data",[251,278,279],{},"2 to 3 working days to Germany",[233,281,282,285,288],{},[251,283,284],{},"Cut-off time",[251,286,287],{},"Delivery page, product pages",[251,289,290],{},"Order before 2 pm, dispatched the same day",[233,292,293,296,299],{},[251,294,295],{},"Return policy",[251,297,298],{},"Returns page, Shopify settings, structured data",[251,300,301],{},"30 days, free return at a pickup point",[233,303,304,307,310],{},[251,305,306],{},"Tracking",[251,308,309],{},"Shipping email",[251,311,312],{},"Tracking number and link as soon as the parcel leaves",[17,314,315],{},"This work also benefits every customer who lands on your site without going through an AI.",[26,317,319],{"id":318},"sources","Sources",[64,321,322,331,339,347,360,373,381],{},[67,323,324,330],{},[74,325,329],{"href":326,"rel":327},"https:\u002F\u002Fkpmg.com\u002Ffr\u002Ffr\u002Finsights\u002Fexperience-client\u002Fcommerce-agentique-enjeux.html",[328],"noopener","L'e-commerce à l'ère du commerce agentique"," (in French), KPMG and FEVAD prospective study, September 2026.",[67,332,333,338],{},[74,334,337],{"href":335,"rel":336},"https:\u002F\u002Fwww.fevad.com\u002Fles-francais-sont-de-plus-en-plus-nombreux-a-adopter-lia-pour-acheter-sur-internet\u002F",[328],"Les Français sont de plus en plus nombreux à adopter l'IA pour acheter sur internet"," (in French), FEVAD, 11 February 2026: survey by Odoxa of a representative sample.",[67,340,341,346],{},[74,342,345],{"href":343,"rel":344},"https:\u002F\u002Fopenai.com\u002Findex\u002Fpowering-product-discovery-in-chatgpt\u002F",[328],"Powering product discovery in ChatGPT",", OpenAI, 24 March 2026: merchants use their own checkout while OpenAI focuses on product discovery.",[67,348,349,134,354,359],{},[74,350,353],{"href":351,"rel":352},"https:\u002F\u002Fhelp.shopify.com\u002Fen\u002Fmanual\u002Fonline-sales-channels\u002Fagentic-storefronts",[328],"Agentic storefronts",[74,355,358],{"href":356,"rel":357},"https:\u002F\u002Fhelp.shopify.com\u002Fen\u002Fmanual\u002Fonline-sales-channels\u002Fagentic-storefronts\u002Fchatgpt",[328],"ChatGPT channel",", Shopify Help Center: AI channels, eligibility conditions and required policies.",[67,361,362,134,367,372],{},[74,363,366],{"href":364,"rel":365},"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fappearance\u002Fstructured-data\u002Fshipping-policy",[328],"Shipping policy",[74,368,371],{"href":369,"rel":370},"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fappearance\u002Fstructured-data\u002Freturn-policy",[328],"return policy"," structured data, Google Search Central.",[67,374,375,380],{},[74,376,379],{"href":377,"rel":378},"https:\u002F\u002Fwww.dhlecommerce.nl\u002Fsites\u002Fdefault\u002Ffiles\u002Fcontent\u002FPDF\u002FDHL_Ecommerce_Trend_Rapport_2025_EN.pdf",[328],"E-Commerce Trends Report 2025",", DHL eCommerce, 2025, p. 28: survey of 24,000 shoppers.",[67,382,383,388,389,394],{},[74,384,387],{"href":385,"rel":386},"https:\u002F\u002Feuropa.eu\u002Fyoureurope\u002Fcitizens\u002Fconsumers\u002Fshopping\u002Freturns\u002Findex_en.htm",[328],"Your Europe, returns and cooling-off period"," (European Union) and ",[74,390,393],{"href":391,"rel":392},"https:\u002F\u002Fwww.legislation.gov.uk\u002Fuksi\u002F2013\u002F3134\u002Fpdfs\u002Fuksi_20133134_en.pdf",[328],"The Consumer Contracts Regulations 2013"," (legislation.gov.uk): the 14-day cancellation period in the EU and the UK.",{"title":396,"searchDepth":397,"depth":397,"links":398},"",3,[399,401,402,403,404,405,406,407,408],{"id":28,"depth":400,"text":29},2,{"id":48,"depth":400,"text":49},{"id":58,"depth":400,"text":59},{"id":119,"depth":400,"text":120},{"id":147,"depth":400,"text":148},{"id":166,"depth":400,"text":167},{"id":210,"depth":400,"text":211},{"id":224,"depth":400,"text":225},{"id":318,"depth":400,"text":319},"A couple on a sofa compare furniture on a laptop, bank card in hand, with a list of products displayed next to the screen.","2026-11-01","31% of French online shoppers already use AI to buy. Shipping costs, delivery times, returns: how to make your delivery readable by ChatGPT and Gemini.","md",[414,417,420,423,426],{"q":415,"a":416},"What is agentic commerce?","Agentic commerce covers purchases in which an AI such as ChatGPT, Gemini or Perplexity helps the customer search, compare and prepare an order, and sometimes acts for them within set limits. The September 2026 study by KPMG and FEVAD, the French e-commerce federation, distinguishes the assistant, which searches and compares, the preparer, which builds a basket, and the executor, which acts under a mandate.",{"q":418,"a":419},"Are AI agents already buying instead of customers?","Rarely. According to the FEVAD and Odoxa survey of February 2026 in France, AI is used mainly before the purchase, to compare and research, and trust falls to 30% at the moment of purchase. In March 2026, OpenAI moved away from in-ChatGPT payment: the customer discovers the product in the conversation, then pays on the merchant's site.",{"q":421,"a":422},"What criteria does an AI agent use to compare stores?","The KPMG and FEVAD study cites price, stock, returns, reviews and delivery times. Shipping costs, delivery times and your return policy therefore count directly towards the shortlist, provided they are written clearly and consistently across your site.",{"q":424,"a":425},"How do I make my shipping costs and delivery times readable by AI?","Write them in figures on your delivery page, product pages and FAQ, with the same values everywhere. Publish them as schema.org structured data too: Google lets you declare a global shipping policy and return policy at organisation level, then override them per product only for exceptions.",{"q":427,"a":428},"Are my Shopify products visible in ChatGPT?","Shopify passes eligible stores' products to AI channels (ChatGPT, Google AI Mode and Gemini, Microsoft Copilot, Meta) through its agentic storefronts, active by default. For the ChatGPT channel, your store must sell to customers in the United States, even if it is based elsewhere, and have a completed return and refund policy in its settings.",{},true,"\u002Fen\u002Fblog\u002Fagentic-commerce-prepare-delivery",{"title":5,"description":411},"Agentic commerce: prepare your delivery for AI agents",[435,436,437,438,439,440,441],"agentic commerce","AI","ChatGPT","delivery","returns","structured data","e-commerce","agentic-commerce-delivery","rr6_OqYpfugLn7g63MZen995Hiw6E-ngHy4y-BUOQPs",[445,447,450],{"code":446,"path":431},"en",{"code":448,"path":449},"fr","\u002Ffr\u002Fblog\u002Fcommerce-agentique-preparer-livraison",{"code":451,"path":452},"pt","\u002Fpt\u002Fblog\u002Fcomercio-agentico-preparar-entregas",[454,459,464],{"stem":455,"title":456,"cover":457,"date":458,"category":6,"author":12},"en\u002Fblog\u002Feuropean-ecommerce-data-your-store","European e-commerce: what the data really means for your online store","\u002Fassets\u002Fblog\u002Ftendencias-envio-ecommerce.jpg","2026-06-26",{"stem":460,"title":461,"cover":462,"date":463,"category":6,"author":12},"en\u002Fblog\u002Fecommerce-shipping-strategy-2026","Simple and effective e-commerce shipping in 2026","\u002Fassets\u002Fblog\u002Flarge_expedition_ecommerce_simple_2026_22d4b5a464.jpg","2026-01-14",{"stem":465,"title":466,"cover":467,"date":468,"category":6,"author":12},"en\u002Fblog\u002Fecommerce-shipping-trends","E-commerce shipping trends: the key logistics levers","\u002Fassets\u002Fblog\u002Flarge_ecommerce_shipping_trends_2025_essential_insights_f293e447f0.jpg","2025-04-22",1793573983285]